What Is Instagram? Why Your Business Should Be Using Instagram?
What Is Instagram?
Instagram is a social networking site for sharing photo's and videos using mobile devices. It lets you take fun, quirky pictures and videos and share them on other social networking site such as Facebook, Twitter and Pinterest.
Instagram was launched in October 2010 and now has over 200 million active monthly users and its still growing, 90% of US department stores used Instagram to promote products in 2014 and 57% of US Instagram users visit the site daily, with 35% visiting more than once a day.
Instagram is popular with everyone from teens, to moms, celebrities and businesses. Since its launch its been a hugely popular way of sharing fun pictures / videos of almost everything, family days out, baby pictures, wedding pictures, food, DIY, pets and architecture. This means that not only is there a variety of images and videos being shared every day but that there are several different niches for brands to target.
Instagrams success brought it to the attention of the other social media big hitters and in 2012 Facebook bought Instagram for $1 billion.
The result of the Facebook buy out, is that Instagram seems to have been touched by Facebooks marketing magic and in the 2 years since the takeover has reported a 6x growth rate and it shows no sign of slowing!
Why Your Business Should Be Using Instagram.
OK, so now we know we know what Instagram is, we now have to look at why you should be using it for your business.
When Instagram first launched it was deemed more a personal social media platform and businesses struggled to see where it would fit in their social media marketing campaigns, however thankfully things have moved on and there are more new businesses using Instagram each and every day.
So why should your business be using Instagram? Well lets take a look at what Instagram is doing for businesses just like yours!
With its growing number of users and the number of shares every minute Instagram is a key player in helping us decide what the latest trends are.
40 million photos are posted to Instagram each day making and this is what makes it great for marketing. What is so great about Instagram is that it uniquely focuses on images and videos which makes it the perfect place for visual marketing.
In fact 59% of Interbrands top 100 brands are now on Instagram, sharing pictures of their products and services.
So much of marketing is visual and that’s what makes Instagram perfect for businesses.
Sharing Images of your products will help you boost brand awareness and once users start sharing your images it will create the type of hype most business can only dream of.
The great thing about Instagram is that it is so easy to use, you can create awesome images that you can then share easily to not only Instagram but to Facebook, Twitter, Flickr etc., helping you reach more people over more networks with your images.
Another massive benefit of Instagram is that it is mobile, allowing you to combine both social media marketing and mobile marketing using images as the connective between the two.
Marketing on Instagram can give you greater reach, it allows you to drive more traffic to your website and offers. It lets you increase interaction with your client base and build trust along the way!
The best thing about marketing on Instagram is that it allows you to combine social media marketing, visual marketing and mobile marketing all in one place!
Its for all of these reasons that you can't afford to ignore Instagram when it comes to marketing your business!
So now we know why we should be using Instagram as part of our business marketing, now lets take a look at how to do it!
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