How many sites do you own, where the traffic generated from long tail keywords far exceeds that of the main keyword? I know personally about 60% of my sites gain most of their traffic through their long tails as opposed to their mains. Therefore how can we exploit the long tail keywords of individual niches in a way that will maximize traffic without spamming the search engines?
So What Are Long Tail Keywords?
Long tail keywords are basically keywords that contain the main keyword(name of the niche) plus other words. For example if the main keyword was ëcosmetic surgeryí an example of a long tail would be ëcosmetic surgery in Los Angelesí.
So Whatís So Great About Long Tails?
Good question and the answer has to do with their level of competitiveness. Most long tail keywords are linked with low competition in the search engines. Well you may think ìso what, hardly anyone searches for ëcosmetic surgery in Los Angelesí or ëdog training in Montanaíî. Youíre right, but what if you had 50 pages that all targeted different long tail keywords? Letís say the average amount of visitors that one of those keyword brings in a month is 100. Multiply that by 50 and youíve got 5000 uniqueís each and every month.
Now tell me this, how hard do you think it would be to rank for those keywords? Easy! Thatís right, most long tail keywords are incredibly easy to rank for in the search engines. In fact on many occasions all thatís required would be to upload a page that has content targeted towards a long tail and as soon as itís gets indexed, you may find it ranking on the first page immediately.
Donít get me wrong, Iím not saying you should forget about targeting your main keyword and just focus on the long tails. By all means you should still have a page - usually your home page ñ that targets the main keyword for your niche, but you have to realize that almost all of the time itís going to require a lot of SEO before you see any real traffic coming from that particular keyword. So, why not at the same time, build pages that will gain traffic faster and act as window pages into the main heart of your website?
So what do I do if I donít have time to write 50 pages worth of content?
PLR Content to the Rescue
Right now PLR content is easily the best way of exploiting the long tails of any particular niche. Why? Well depending on the type of PLR content you have at your disposal, most PLR articles are written based around specific long tail keywords. That means you will be able to build pages that have content specifically optimized for individual long tail keywords, which the search engines will absolutely love! If you donít want to spend a lot of time writing article after article on topics like ëdog training in Montanaí or ëlip eczema reliefí and you canít afford to pay someone to write these articles for you, PLR content is the solution you are looking for.