Desire to look beautiful among Indian men

In case of expenditure on cosmetics
Indian men are also not behind in grooming women. Interestingly, contrary to popular belief, Indian men do not do all this to attract women. People are now openly going to beauty parlours and loosening their pockets to increase their confidence and desire to look smarter and better than others. With this, he is no longer shying away from cosmetic surgery. A recent report says that Indian men spend a huge amount of 50 billion rupees on grooming every year. And this figure is increasing rapidly.
In a recent report by a market research company, it has been said that Indian men spend five thousand crore rupees every year in their desire to beautify. Till a few years ago, this could not have even been imagined. According to the report, men do not do this amount to attract women but to look better and smarter than others in offices or workplaces.
Once upon a time, having hair on the chest of men or hair on the back did not bother anyone. But nowadays it is fashionable to remove them. It is okay to avoid shaving as it makes the hair harder and the skin sensitive. Skin allergies can also occur if care is not taken.
An employee working in a private company says that 'It not only brings smartness compared to other employees, it also increases confidence.'
The report says that men are now buying face washes and creams in huge numbers compared to a decade ago. There has been a 60-fold increase in the sales of face creams from 2009 to 2016. Due to the rapidly increasing desire to beautify men, now many companies are launching new products for them almost every month in the market. Till a few years ago, only a few face washes and Boroline creams were available in the market in the name of men's cosmetics. But now there are hundreds of such products available. men's cosmetics manufacturer The year 2017 has proved to be a boon for companies.

Fast growing market

A recent study on men's grooming materials says that this market is expected to grow at a rate of 20 to 22 per cent annually by 2020. According to the report, this market is growing rapidly due to an increase in per capita income, the increasing population of the urban middle class and an increasing desire among men to look beautiful. This is happening not only in metros but also in small towns. To capitalize on this growing desire among men, now there are a lot of advertisements for male cosmetics on TV as well. Earlier only advertisements for whitening creams were seen. But now it is not behind women's cosmetics in terms of promotion.

Benefits of having a beard

Protection from ultraviolet rays: If there is a full beard on the face, then up to 95 per cent of the ultraviolet rays coming from the sun is stopped. These UV rays are also believed to cause skin cancer. This is how the skin shaves double defence. A 2016 report by the trade organization said that the Indian beauty products market is worth US$6.5 billion which is expected to grow to $20 billion by the year 2025. According to this report, due to the increasing awareness of beauty among Indian men, the cosmetics market has grown by more than 42 per cent in the last five years. The average monthly expenditure of Indian teens on cosmetics has increased three to four times in the last decade

Aware of the look

Dressing up was no longer the monopoly of women alone. Now men have also become very aware and sensitive about their looks. Beauty experts say that with almost half of India's population in the age group of 18 to 30 years, the market for male cosmetics is likely to grow rapidly in the coming years. In the country, men in the age group of 18 to 25 years spend more than women on their grooming and grooming.

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