Good affiliates are usually busy people; they can easily forget about your products and services. Over time, your offers can wind up accidentally deleted or in less-visited areas of sites.
It is important to stay in contact with your affiliates, especially the high performers. Do not wait for them to contact you because if you do, it usually means they are reporting a problem. By taking the time to regularly make contact with your affiliate marketing sales force, you are demonstrating that you recognize their efforts, and you are interested in the partnership.
You do not have to have a new product as an excuse to contact your power affiliates. Even just a brief note to say hello and ask if they need anything can go a long way. Also use the opportunity for feedback on your program. A regular newsletter will also help keep your brand at the forefront of your affiliate sales force’s mind. Most good quality affiliate management software has newsletter features.