1,Innovation distinguishes between a leader and a follower. 創新是決定能成為領導者或跟隨者的區別。   2,We dont get a chance to do that many things, and every one should be really excellent. 我們一生做不了太多事,所以要把每件事都做到完美。     3,If you live each day as if it was your last, someday youll most certainly be right. 若把每天都當作你人生的最後一天來活,總有一天是你想要的。     4,Quality is more important than quantity. One home run is better than two doubles. 質重於量,兩支二壘安打永遠比不上一支全壘打。 意思是,與其敲出兩支長打,不如敲一支確定能得分的全壘打。     5,Design is not just what it looks like and feels like. Design is how it works. 設計不只是外表和感覺,設計是產品如何運作。     6,Stay Hungry, Stay Foolish. 求知若飢,虛心若愚。     7,Never, never, never, never give up. 決不、決不、決不、決不放棄!   8,Youve got to find what you love. 你一定要找到自己喜愛的事物。     9,You cant connect the dots looking forward; you can only connect them looking backwards. 你不可能有先見之明,只能有後見之明。   10,Your time is limited, so dont waste it living someone elses life. 你的人生有限,別浪費時間為他人而活。   11,Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. 隨時謹記自己終將一死,是我所知避免讓自己陷於害怕失去的想法中最好的方法。生不帶來,死不帶去,你沒理由不順著自己的心意而活。       12,Im convinced about half of what separates the successful entrepreneurs from the nonsuccessful ones is pure perseverance. 我深信,成功與不成功的企業家之所以不同,有半數原因在於能否堅持下去。       13,Let’s go invent tomorrow instead of wondering about what happened yesterday. 讓我們創造明天,而不是去想昨天發生了什麼事。   14,Creativity is just connecting things. 創意只不過是融會貫通後所得到的想法而已。       15,Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. 要有勇氣去追隨你的心和直覺。它們總是知道你真正想要成為什麼。       16,Some people arent used to an environment where excellence is expected. Part of my responsibility is to be a yardstick. 有些人不習慣處於一個期待卓越的環境裡。我的部分責任就是做一把衡量卓越的尺。       17,I am as proud of what we dont do as I am of what we do. 我們不做的東西和我們做的東西同樣讓我感到驕傲。       18,People don‘t want to just buy personal computers anymore. They want to know what they can do with them, and were going to show people exactly that. 大家不再只是想買個人電腦而已。他們想要知道可以用電腦做什麼,而我們要展示給他們的正是這個。     19,I want to put a ding into the universe. 我想在宇宙間留下痕跡。       20,Its not the customers job to know what they want. 知道自己要什麼,並不是顧客的工作。       21,If we dont cannibalize ourselves, someone else will. 如果我們不吃掉自己,就會有人把我們吃掉。       22,If something sucks, I tell people to their face. Its my job to be honest. 如果情況很糟糕,我會當面告訴對方。誠實以對是我的職責。       23,The way were going to survive is to innovate our way out of this. 企業的生存之道,在於如何讓創新在企業內存活。       24,Be a yardstick of quality. Some people arent used to an environment where excellence is expected. 要成為品質的標竿。有些人並不習慣追求卓越的環境。     25,People dont know what they want until theyve seen it. 消費者通常要看到產品,才會知道自己想要什麼。   26,Dont try to start the next revolution, just crank out smart, affordable consumer products. 不必嘗試發動下一場革命,只要快速推出時髦又可負擔的消費商品。       27,One of the things Ive always found is that youve got to start with the customer experience and work backward to the technology. You cant start with the technology and try to figure out where youre going to try and sell it. 我經常注意到一件事,就是你必須從顧客經驗開始著手,再從顧客端反過來推出技法。你不能先從技法出發,再嘗試找出你的銷售對象。       28,Being the richest man in the cemetery doesnt matter to me … Going to bed at night saying weve done something wonderful… thats what matters to me. 全世界最有錢的人也無法將財富帶入棺材中…對我來說,最重要的是夜晚入睡前能為自己達到的成就喝采。       29,When I was 17, I read a quote that went something like: If you live each day as if it was your last, someday youll most certainly be right. It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today? 我曾在 17 歲時讀過這麼一句名言:『如果你把每一天當成自己人生的最後一天來過,你才能夠明白人生的真諦』,這句話令我印象深刻,此後的 33 年來,我每天早上都會對著鏡子自問:『如果今天是我生命的最後一天,我還會想去做我今天要去做的事嗎?』,每當我心裡的答案是『不』時,我知道自己需要做出改變了。」       30,Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life. 被 Apple (蘋果) 炒魷魚對我來說是個很棒的經驗。成功者的沈重光輝被重新開始所帶來的輕鬆感取代,這種感覺讓我重新擁抱自由,讓我進入到我人生中最有創造力的階段。     31,I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out whats next. 我想如果你順利的完成大作,那麼你應該開始著手去做別的事情,別專注在美好的事情上太久,要不斷尋找下一個目標。       32,You cant connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. 你無法預先把現在所發生的點點滴滴串聯起來,只有在未來回顧今日時,你才會明白這些點點滴滴是如何串在一起的。所以你現在必須相信,眼前現在發生的點點滴滴,將來多少都會連結在一起。你得去相信,相信直覺也好、命運也好、生命也好、或甚至是輪迴。       33,Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world? What Steve Jobs said to Pepsi executive John Sculley to lure him to Apple. 你想下半輩子繼續賣糖水,還是抓住一個改變世界的機會? (譯註:賈伯斯在1983年挖角百事可樂的 John Sculley 時,對他說的話。諷刺的是,後來John Sculley不但聯合董事會趕走 Steve Jobs,還讓蘋果於1993年瀕臨破產。)       34,You know, we dont grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, were constantly taking things. Its a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge. 你們知道,我們所吃的東西大部分都不是自己種的。我們身上穿的衣服是別人製作的。我們所說的語言是別人發展出來的。我們使用的數學算式是別人推演出來的……我的意思是說,我們一直以來都在接收事物。在人類既有的經驗與知識上創造事物是件美好又令人狂喜的事情。       35,The only way to do great work is to love what you do. If you havent found it yet, keep looking. Dont settle. 成就的唯一途徑是熱愛自己的事業,如果你還沒找到的話,繼續尋找,不要屈就。     36,You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new. 不能只是客戶想要甚麼就給他甚麼,等你生產好了他們又想要其他東西了。       37,Were here to put a dent in the universe. Otherwise why else even be here? 活著就是為了改變世界,難道還有其他原因嗎?        38,Remembering that Ill be dead soon is the most important tool Ive ever encountered to help me make the big choices in life. 幫我做出重大決定的最好工具,就是知道自己快死了。       39,Im convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance. 我相信成功的企業家和不成功的企業家之間的差別,有一半原因都在於純粹的『堅持』。   40,Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, youll know when you find it. 你的工作會佔據你的人生中很大一部份,所以你要對你的人生滿意,就去做你自己覺得偉大的事。而要成就偉大的事前,你必須先熱愛你正在做的工作。 如果你還沒找到你想做的事,就繼續找,千萬別屈就於自己不喜歡的事。用盡所有心力去找,你會找到的。   41,you cant connect the dots looking forward you can only connect them looking backwards. 雖然你現在看不見未來,不知道所擁有的能帶領你到什麼樣的境界;但在未來的某個時刻,當你驀然回首時,就會發現這些走過的點點滴滴,造就現在的你。 42,人生最貴的床是「病床」。     43,如果每個人都要去舊金山,那麼,花許多時間爭執走哪條路並不是問題。但如果有人要去舊金山,有人要去聖地牙哥,這樣的爭執就很浪費時間了。   44,你的想法有時並不會成功。 這時候,最好趕快承認失敗,然後繼續加工下一個點子。   45、在你生命的最初30年中,你養成習慣;在你生命的最後30年中,你的習慣决定了你。     46、關於對「創新」的看法。賈伯斯引用藝術家畢卡索(Picasso)名言:「好的藝術家懂複製,偉大的藝術家則擅偷取。」   47、偉大的藝術品不必追隨潮流,它本身就能引領潮流。     48、專注和簡單一直是我的秘訣之一。簡單可能比複雜更難做到:你必須努力釐清思路,從而使其變得簡單。最終這是值得的,因為一旦你做到了,便可以創造奇蹟。     49、只有瘋狂到認為自己能改變世界的人,才能真正的改變世界。     50、你如果出色地完成了某件事,那你應該再做一些其他的精彩事兒。不要在前一件事上徘徊太久,想想接下來該做什麼。

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